WEBVTT 1 00:00:00.000 --> 00:00:05.099 Welcome back to Module 2 of the AIVO GEO Certification. 2 00:00:05.099 --> 00:00:09.644 In Module 1, we covered why AI visibility matters. 3 00:00:09.644 --> 00:00:17.623 Now we will explore how AI search systems work - because understanding the mechanics helps inform our optimization approach. 4 00:00:17.623 --> 00:00:27.875 DISCLAIMER: The scenarios, examples, and case studies presented in this course are illustrative and designed for educational purposes. 5 00:00:27.875 --> 00:00:37.390 Individual results vary significantly based on market conditions, implementation quality, competitive landscape, and numerous other factors. 6 00:00:37.390 --> 00:00:44.207 AppWT LLC makes no guarantee of specific outcomes from applying these techniques. 7 00:00:44.207 --> 00:00:49.722 Past performance of any strategy does not guarantee future results. 8 00:00:49.722 --> 00:00:55.291 Consult with qualified professionals before making significant business decisions. 9 00:00:55.291 --> 00:01:00.017 As a reminder, the information in this module is educational. 10 00:01:00.017 --> 00:01:05.959 The AI landscape evolves rapidly, and specific platform behaviors may change. 11 00:01:05.959 --> 00:01:11.015 Results from implementing these strategies vary based on many factors. 12 00:01:11.015 --> 00:01:38.504 There are several AI systems where business visibility matters: CHATGPT AND GPT-4: - Large and growing user base - People frequently ask for business recommendations - Information comes from web crawling and training data - Capabilities continue to evolve GOOGLE AI OVERVIEWS (SGE): - Appearing on an increasing number of Google searches - Provides direct answers instead of just links - Draws from Google Business Profiles, websites, reviews - Represents an evolution in Google search PERPLEXITY AI 13 00:01:38.504 --> 00:02:06.078 - Growing AI search platform - Cites sources (potential visibility opportunity) - Real-time web search integration - Popular with research-focused users VOICE ASSISTANTS: - Alexa, Siri, Google Assistant - Typically provide single answers rather than lists - Local queries are common - Shopping and service recommendations Understanding how AI gathers information can inform our approach: 1. 14 00:02:06.078 --> 00:02:21.951 WEB CRAWLING - AI systems crawl web pages - They extract entities (businesses, people, places) - Structured data helps them understand content - Fresh content may be weighted more heavily 2. 15 00:02:21.951 --> 00:02:32.671 KNOWLEDGE BASES - Wikipedia, Wikidata - Google Knowledge Graph - Business directories (Yelp, Yellow Pages) - Government databases 3. 16 00:02:32.671 --> 00:02:43.531 USER-GENERATED CONTENT - Reviews on Google, Yelp, Facebook - Social media mentions - Forum discussions - Q and A sites 4. 17 00:02:43.531 --> 00:03:00.801 REAL-TIME SEARCH - Some AI systems search the live web - Current hours, prices, availability - Recent news and updates KEY INSIGHT: Modern AI systems aim to understand MEANING and context, not just match keywords. 18 00:03:00.801 --> 00:03:04.140 They try to build a picture of what a business IS. 19 00:03:04.140 --> 00:03:32.503 Understanding this distinction is important: KEYWORD SEARCH (Traditional): - User types: best pizza Chicago - Search engine matches pages with those words - Ranking based on links, keywords, technical factors - User gets list of results to choose from SEMANTIC SEARCH (AI-Influenced): - User asks: Where should I get pizza tonight? 20 00:03:32.503 --> 00:03:36.024 I am in Chicago and want something authentic. 21 00:03:36.024 --> 00:04:04.387 - AI tries to understand: location, preferences, context - AI considers: reviews, authenticity mentions, hours, proximity - AI may provide specific recommendations with reasoning The strategic question shifts from: Do we have the right keywords? 22 00:04:04.387 --> 00:04:11.065 To: Does AI have enough quality information to understand and potentially recommend this business? 23 00:04:11.065 --> 00:04:17.327 In AI and knowledge graph terms, businesses are understood as ENTITIES. 24 00:04:17.327 --> 00:04:44.763 An entity typically has: - Name (exact, consistent everywhere) - Type (Restaurant, Plumber, Dentist) - Location (address, service area) - Attributes (hours, payment methods, services) - Relationships (owner, staff, other locations) - Reputation (reviews, ratings, mentions) AIVO GEO strategies focus on ensuring AI has complete, accurate, and positive information about your client as an ENTITY. 25 00:04:44.763 --> 00:04:51.537 Based on industry observation and research, AI systems appear to consider: 1. 26 00:04:51.537 --> 00:04:55.569 RELEVANCE - Does this match what the user is asking? 27 00:04:55.569 --> 00:04:57.981 2. 28 00:04:57.981 --> 00:05:03.635 AUTHORITY - Is this an established, legitimate business? 29 00:05:03.635 --> 00:05:05.993 3. 30 00:05:05.993 --> 00:05:10.441 REPUTATION - What do reviews and mentions indicate? 31 00:05:10.441 --> 00:05:17.215 4. 32 00:05:17.215 --> 00:05:21.579 COMPREHENSIVENESS - How complete is the available information? 33 00:05:21.579 --> 00:05:23.062 5. 34 00:05:23.062 --> 00:05:26.348 FRESHNESS - Is the information current? 35 00:05:26.348 --> 00:05:32.887 Note: Exact algorithms are proprietary and continuously evolving. 36 00:05:32.887 --> 00:06:00.323 Why this is worth attention now: - Many local businesses have not yet focused on AI visibility - The field is still emerging, creating early-mover opportunities - Businesses that build strong entity profiles now may benefit as AI search grows - The strategies also benefit traditional SEO DISCLAIMER: The scenarios, examples, and case studies presented in this course are illustrative and designed for educational purposes. 37 00:06:00.323 --> 00:06:10.073 Individual results vary significantly based on market conditions, implementation quality, competitive landscape, and numerous other factors. 38 00:06:10.073 --> 00:06:17.956 AppWT LLC makes no guarantee of specific outcomes from applying these techniques. 39 00:06:17.956 --> 00:06:23.013 Past performance of any strategy does not guarantee future results. 40 00:06:23.013 --> 00:06:28.528 Consult with qualified professionals before making significant business decisions. 41 00:06:28.528 --> 00:06:31.910 Remember, this is an evolving field. 42 00:06:31.910 --> 00:06:41.841 Results from these strategies vary significantly based on your market, competition, implementation, and factors outside your control. 43 00:06:41.841 --> 00:06:46.898 See course materials for complete disclaimer. 44 00:06:46.898 --> 00:06:51.304 Key takeaways from Module 2: 1. 45 00:06:51.304 --> 00:06:58.217 AI search focuses on understanding meaning, not just keywords 2. 46 00:06:58.217 --> 00:07:02.857 Businesses are understood as ENTITIES with attributes 3. 47 00:07:02.857 --> 00:07:11.818 Multiple factors may influence AI recommendations 4. 48 00:07:11.818 --> 00:07:19.477 This is an emerging opportunity worth exploring In Module 3, we will build your Local SEO foundation.