WEBVTT

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DISCLAIMER: The scenarios, examples, and
case studies presented in this course are illustrative and designed for educational purposes.

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Individual results vary significantly
based on market conditions, implementation quality, competitive landscape, and numerous other factors.

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AppWT LLC makes no guarantee of specific
outcomes from applying these techniques.

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Past performance of any strategy does not
guarantee future results.

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Consult with qualified professionals
before making significant business decisions.

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The technical implementations in this
module are designed to help AI systems better understand your business information.

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As with all strategies, results vary based
on implementation and market factors.

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Welcome to Module 4.

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This is where we get technical - but I
will make it accessible.

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What is Schema?

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- A vocabulary that search engines
understand - Structured data in a specific format - Designed to help AI understand your content - Schema.org is the official source Why Schema May Help AI Visibility: - AI systems can more easily parse structured data - Makes your information machine-readable - May increase chances of being accurately represented - Can enable rich results in search JSON-LD is the format Google recommends.

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JSON-LD Basics: - JavaScript Object
Notation for Linked Data - Goes in the head section of your page - Does not affect visual appearance - Can be added without deep coding knowledge Basic Structure: <script type=\\application/ld+json\\> { \\@context\\: \\https://schema.org\\, \\@type\\: \\LocalBusiness\\, \\name\\: \\Your Business Name\\ } </script> These are the schema types relevant for local businesses: 1.

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LocalBusiness Schema - Name, address,
phone - Hours of operation - Geographic coordinates - Price range - Payment methods accepted 2.

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Organization Schema - Logo - Social
profiles - Contact information - Founding date 3.

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FAQPage Schema - Common questions and
answers - May help with featured snippets - Useful for voice search optimization 4.

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Service Schema - What you offer - Service
area - Pricing information 5.

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Review/AggregateRating Schema - Star
ratings - Review count - Rating statistics Always test your schema before publishing.

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Testing Tools: - Google Rich Results Test
- Schema.org Validator Common Errors: - Missing required properties - Invalid URLs - Incorrect date formats - Mismatched business names DISCLAIMER: The scenarios, examples, and case studies presented in this course are illustrative and designed for educational purposes.

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Individual results vary significantly
based on market conditions, implementation quality, competitive landscape, and numerous other factors.

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AppWT LLC makes no guarantee of specific
outcomes from applying these techniques.

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Past performance of any strategy does not
guarantee future results.

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Consult with qualified professionals
before making significant business decisions.

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Implementing schema correctly is a best
practice, but does not guarantee specific search results or AI visibility outcomes.