DISCLAIMER: The scenarios, examples, and case studies presented in this course are illustrative and designed for educational purposes.
Individual results vary significantly based on market conditions, implementation quality, competitive landscape, and numerous other factors.
AppWT LLC makes no guarantee of specific outcomes from applying these techniques.
Past performance of any strategy does not guarantee future results.
Consult with qualified professionals before making significant business decisions.
Voice search optimization strategies are designed to help position content for voice assistant responses.
Results depend on many factors including platform algorithms, competition, and implementation.
Welcome to Module 6.
Voice search represents an important area for AI visibility.
Voice Search Trends: - Voice assistant usage has grown significantly in recent years - Many consumers use voice to find local business information - Near me voice searches have increased substantially - Voice assistants typically provide single answers rather than lists Voice Assistants: - Alexa (Amazon Echo, Fire devices) - Siri (iPhone, iPad, Mac, HomePod) - Google Assistant (Android, Nest, Chrome) - Cortana (Windows devices) Voice searches differ from typed searches.
Text Search: pizza delivery chicago Voice Search: Hey Google, where can I get pizza delivered near me right now?
Voice Search Patterns: - Longer, more conversational - Often include who, what, where, when, why, how - Include qualifiers like best, near me, open now - More likely to be questions Researching Voice Keywords: - Consider how people actually speak - Use tools like Answer the Public - Review People Also Ask in Google - Listen to how customers phrase questions Speakable schema can indicate to AI what content is suitable for reading aloud.
Implementation Example: <script type=\\application/ld+json\\> { \\@context\\: \\https://schema.org\\, \\@type\\: \\WebPage\\, \\speakable\\: { \\@type\\: \\SpeakableSpecification\\, \\cssSelector\\: } } Best Practices: - Mark only the most important content - Keep speakable sections concise - Use clear, simple language - Avoid jargon and abbreviations FAQs align well with voice search patterns.
Structure Your FAQs: - Use natural question phrasing - Keep answers to 2-3 sentences - Start with the key information - Include your business name naturally ILLUSTRATIVE EXAMPLE: Q: What time does ABC Plumbing close?
A: ABC Plumbing is open Monday through Saturday until 6 PM.
We also offer 24-hour emergency service for urgent plumbing issues.
DISCLAIMER: The scenarios, examples, and case studies presented in this course are illustrative and designed for educational purposes.
Individual results vary significantly based on market conditions, implementation quality, competitive landscape, and numerous other factors.
AppWT LLC makes no guarantee of specific outcomes from applying these techniques.
Past performance of any strategy does not guarantee future results.
Consult with qualified professionals before making significant business decisions.
Voice search optimization is one component of a broader visibility strategy.
Being selected as the voice answer depends on many factors outside your direct control.