WEBVTT

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DISCLAIMER: The scenarios, examples, and
case studies presented in this course are illustrative and designed for educational purposes.

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Individual results vary significantly
based on market conditions, implementation quality, competitive landscape, and numerous other factors.

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AppWT LLC makes no guarantee of specific
outcomes from applying these techniques.

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Past performance of any strategy does not
guarantee future results.

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Consult with qualified professionals
before making significant business decisions.

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The tracking methods in this module help
you measure visibility indicators.

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Keep in mind that metrics are indicators,
not guarantees of business outcomes.

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Welcome to Module 7.

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Measurement helps inform your optimization
decisions.

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Essential Tools: - Google Analytics 4
(GA4) - Google Search Console - Google Business Profile Insights Connecting the Tools: 1.

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Create GA4 property 2.

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Add tracking code to website 3.

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Verify site in Search Console 4.

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Link GA4 and Search Console 5.

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Set up GBP insights access Track these
metrics to inform your strategy: Search Console Metrics: - Total impressions (visibility indicator) - Total clicks (engagement) - Click-through rate (relevance indicator) - Average position (ranking indicator) - Queries triggering your site GA4 Metrics: - Organic traffic - Direct traffic - Engagement rate - Conversion events GBP Metrics: - Profile views - Direction requests - Phone calls - Website clicks Search Console provides valuable visibility data.

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Performance Report: - Filter by date range
- Compare periods - Filter by query or page - Export for analysis What to Look For: - High impressions, low clicks = potential snippet improvement - Queries you rank for unexpectedly - Pages with declining positions - New keyword opportunities Index Coverage: - Ensure pages are indexed - Fix any errors or warnings - Check mobile usability Monthly reporting structure: EXECUTIVE SUMMARY: - Key observations this month - Main metrics vs last month - Priority recommendations VISIBILITY METRICS

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- Search impressions trend - Rich result
appearances - Local pack visibility ENGAGEMENT METRICS: - Traffic and conversions - GBP interactions - Review activity ACTION ITEMS: - Planned activities for next month - Client tasks if any DISCLAIMER: The scenarios, examples, and case studies presented in this course are illustrative and designed for educational purposes.

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Individual results vary significantly
based on market conditions, implementation quality, competitive landscape, and numerous other factors.

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AppWT LLC makes no guarantee of specific
outcomes from applying these techniques.

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Past performance of any strategy does not
guarantee future results.

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Consult with qualified professionals
before making significant business decisions.

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Metrics help inform decisions but do not
guarantee specific business outcomes.

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Use data as one input among many in your
strategy.