DISCLAIMER: The scenarios, examples, and case studies presented in this course are illustrative and designed for educational purposes.
Individual results vary significantly based on market conditions, implementation quality, competitive landscape, and numerous other factors.
AppWT LLC makes no guarantee of specific outcomes from applying these techniques.
Past performance of any strategy does not guarantee future results.
Consult with qualified professionals before making significant business decisions.
The tracking methods in this module help you measure visibility indicators.
Keep in mind that metrics are indicators, not guarantees of business outcomes.
Welcome to Module 7.
Measurement helps inform your optimization decisions.
Essential Tools: - Google Analytics 4 (GA4) - Google Search Console - Google Business Profile Insights Connecting the Tools: 1.
Create GA4 property 2.
Add tracking code to website 3.
Verify site in Search Console 4.
Link GA4 and Search Console 5.
Set up GBP insights access Track these metrics to inform your strategy: Search Console Metrics: - Total impressions (visibility indicator) - Total clicks (engagement) - Click-through rate (relevance indicator) - Average position (ranking indicator) - Queries triggering your site GA4 Metrics: - Organic traffic - Direct traffic - Engagement rate - Conversion events GBP Metrics: - Profile views - Direction requests - Phone calls - Website clicks Search Console provides valuable visibility data.
Performance Report: - Filter by date range - Compare periods - Filter by query or page - Export for analysis What to Look For: - High impressions, low clicks = potential snippet improvement - Queries you rank for unexpectedly - Pages with declining positions - New keyword opportunities Index Coverage: - Ensure pages are indexed - Fix any errors or warnings - Check mobile usability Monthly reporting structure: EXECUTIVE SUMMARY: - Key observations this month - Main metrics vs last month - Priority recommendations VISIBILITY METRICS
- Search impressions trend - Rich result appearances - Local pack visibility ENGAGEMENT METRICS: - Traffic and conversions - GBP interactions - Review activity ACTION ITEMS: - Planned activities for next month - Client tasks if any DISCLAIMER: The scenarios, examples, and case studies presented in this course are illustrative and designed for educational purposes.
Individual results vary significantly based on market conditions, implementation quality, competitive landscape, and numerous other factors.
AppWT LLC makes no guarantee of specific outcomes from applying these techniques.
Past performance of any strategy does not guarantee future results.
Consult with qualified professionals before making significant business decisions.
Metrics help inform decisions but do not guarantee specific business outcomes.
Use data as one input among many in your strategy.