Your Google Business Profile is the single most important listing for local AI visibility.
It's a primary source of truth for Google Assistant, Google Search AI features, and influences other AI systems that pull from Google's data.
If you only do ONE thing after this course, make it optimizing your GBP.
Let's walk through setup: 1.
Go to business.google.com 2.
Search for your business or create a new listing 3.
Complete verification—usually by postcard, phone, or video 4.
Fill out EVERY available field ESSENTIAL INFORMATION: • Business name: Your exact legal name—no keyword stuffing • Categories: Primary category plus additional relevant categories • Address: Consistent with your chosen NAP format • Hours: Keep updated, including holidays • Phone: Local number preferred • Website: Link to homepage or location page Beyond the basics: DESCRIPTION: Write a clear, informative description.
Include what you do, main services, what makes you different, areas you serve.
Keep it factual, avoid promotional claims.
SERVICES & PRODUCTS: Add all services with descriptions.
This helps AI understand exactly what you offer.
PHOTOS: Add high-quality images—exterior, interior, team, products, work examples.
Update regularly.
ATTRIBUTES: Complete all relevant attributes—accessibility, payment methods, amenities.
POSTS: Share updates and events.
Active profiles signal to AI that your business is current.
Reviews provide AI with authentic, user-generated content about your business.
GETTING REVIEWS: • Ask satisfied customers directly • Send follow-up emails with review links • Make it easy with QR codes RESPONDING TO REVIEWS: • Respond to ALL reviews—positive and negative • Positive: Thank them, reinforce what they mentioned • Negative: Acknowledge, apologize, offer to resolve offline Never offer incentives for reviews or create fake reviews.
This violates platform policies and can result in penalties.
Your GBP is now optimized!
Next, we'll introduce schema markup—the code that helps AI truly understand your content.