WEBVTT

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Your Google Business Profile is the single
most important listing for local AI visibility.

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It's a primary source of truth for Google
Assistant, Google Search AI features, and influences other AI systems that pull from Google's data.

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If you only do ONE thing after this
course, make it optimizing your GBP.

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Let's walk through setup: 1.

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Go to business.google.com 2.

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Search for your business or create a new
listing 3.

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Complete verification—usually by postcard,
phone, or video 4.

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Fill out EVERY available field ESSENTIAL
INFORMATION: • Business name: Your exact legal name—no keyword stuffing • Categories: Primary category plus additional relevant categories • Address: Consistent with your chosen NAP format • Hours: Keep updated, including holidays • Phone: Local number preferred • Website: Link to homepage or location page Beyond the basics: DESCRIPTION: Write a clear, informative description.

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Include what you do, main services, what
makes you different, areas you serve.

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Keep it factual, avoid promotional claims.

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SERVICES & PRODUCTS: Add all services with
descriptions.

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This helps AI understand exactly what you
offer.

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PHOTOS: Add high-quality images—exterior,
interior, team, products, work examples.

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Update regularly.

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ATTRIBUTES: Complete all relevant
attributes—accessibility, payment methods, amenities.

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POSTS: Share updates and events.

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Active profiles signal to AI that your
business is current.

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Reviews provide AI with authentic,
user-generated content about your business.

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GETTING REVIEWS: • Ask satisfied customers
directly • Send follow-up emails with review links • Make it easy with QR codes RESPONDING TO REVIEWS: • Respond to ALL reviews—positive and negative • Positive: Thank them, reinforce what they mentioned • Negative: Acknowledge, apologize, offer to resolve offline Never offer incentives for reviews or create fake reviews.

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This violates platform policies and can
result in penalties.

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Your GBP is now optimized!

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Next, we'll introduce schema markup—the
code that helps AI truly understand your content.