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INSTRUCTOR-LED TRAINING SCRIPT - COURSE 3,
MODULE 4: ADVANCED SCHEMA IMPLEMENTATION Planning schema implementation across your web presence.

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SCHEMA BY PAGE TYPE: • Homepage:
Organization/LocalBusiness, WebSite • Location pages: LocalBusiness + address details • Service pages: Service, FAQPage, HowTo • About pages: AboutPage, Person • Contact: ContactPage, LocalBusiness NESTED RELATIONSHIPS: IMPLEMENTATION APPROACHES: 1.

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CMS plugins: Automated, limited
customization 2.

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Tag Manager: Flexible, marketing can
manage 3.

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Direct code: Full control, requires dev 4.

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Hybrid: Base via CMS, advanced via Tag
Manager For large sites, generate schema dynamically.

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DATA SOURCES: • CMS/database for business
info • PIM for product data • Location management for addresses • Scheduling system for hours TEMPLATE APPROACH: Create schema templates with dynamic placeholders that populate from your data sources.

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QUALITY ASSURANCE: • Automated validation
in deployment • Search Console monitoring • Periodic audits • Google Rich Results Test Time to build real schema for your organization.

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EXERCISE 1 - LocalBusiness (15 min): Using
the template on page 18, create complete LocalBusiness schema for one location: • All NAP fields • Opening hours • Geo coordinates • areaServed • sameAs EXERCISE 2 - FAQPage (15 min): Create FAQPage schema for 5 common questions about your business.

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EXERCISE 3 - Validation (10 min): Test
your schema with Google Rich Results Test.

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Fix any errors.

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GROUP REVIEW (5 min): Share challenges and
solutions.

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You've now built production-ready schema!

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After lunch, we focus on content strategy.