INSTRUCTOR-LED TRAINING SCRIPT - COURSE 3, MODULE 5: CONTENT STRATEGY WORKSHOP Creating and maintaining AI-optimized content at scale.
CONTENT AUDIT FRAMEWORK: • Structure: Clear headings and lists?
• Answers: Direct responses to questions?
• Entity clarity: Services/locations defined?
• Freshness: Information current?
• Schema: Appropriate markup present?
CONTENT GOVERNANCE: • Style guide for AI-friendly content • Templates for common content types • Review and approval workflows • Update schedules and ownership PRIORITY CONTENT: 1.
Service/product pages 2.
Location pages 3.
FAQ content 4.
How-to guides 5.
About content Structure content around real customer questions.
RESEARCH METHODS: • Internal: Sales, customer service, FAQ logs • Search data: Google Search Console queries • Competitors: What questions do they answer?
• Search features: People Also Ask boxes • Q&A platforms: Reddit, Quora, industry forums CONTENT STRUCTURE TEMPLATE: H1: Introduction (2-3 sentences) H2: ?
H2: ?
ANSWER OPTIMIZATION: • Lead with direct answer • Keep initial answer under 50 words • Follow with context • Update as info changes Transform real content from your website.
PART 1 - SELECTION (10 min): Choose an existing page that needs optimization.
Ideally a service or location page.
PART 2 - QUESTION MAPPING (15 min): List 5-7 questions customers ask about this topic: • What is it?
• How does it work?
• How much does it cost?
• How long does it take?
• Where is it available?
PART 3 - REWRITE (25 min): Restructure using question-based headings and direct answers.
PART 4 - PEER REVIEW (10 min): Exchange with a partner: • Are answers direct?
• Could AI extract key facts?
• Is structure logical?
Great content work!
Next, we cover voice search and emerging AI platforms.