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INSTRUCTOR-LED TRAINING SCRIPT - COURSE 3,
MODULE 5: CONTENT STRATEGY WORKSHOP Creating and maintaining AI-optimized content at scale.

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CONTENT AUDIT FRAMEWORK: • Structure:
Clear headings and lists?

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• Answers: Direct responses to questions?

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• Entity clarity: Services/locations
defined?

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• Freshness: Information current?

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• Schema: Appropriate markup present?

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CONTENT GOVERNANCE: • Style guide for
AI-friendly content • Templates for common content types • Review and approval workflows • Update schedules and ownership PRIORITY CONTENT: 1.

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Service/product pages 2.

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Location pages 3.

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FAQ content 4.

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How-to guides 5.

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About content Structure content around
real customer questions.

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RESEARCH METHODS: • Internal: Sales,
customer service, FAQ logs • Search data: Google Search Console queries • Competitors: What questions do they answer?

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• Search features: People Also Ask boxes •
Q&A platforms: Reddit, Quora, industry forums CONTENT STRUCTURE TEMPLATE: H1: Introduction (2-3 sentences) H2: ?

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H2: ?

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ANSWER OPTIMIZATION: • Lead with direct
answer • Keep initial answer under 50 words • Follow with context • Update as info changes Transform real content from your website.

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PART 1 - SELECTION (10 min): Choose an
existing page that needs optimization.

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Ideally a service or location page.

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PART 2 - QUESTION MAPPING (15 min): List
5-7 questions customers ask about this topic: • What is it?

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• How does it work?

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• How much does it cost?

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• How long does it take?

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• Where is it available?

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PART 3 - REWRITE (25 min): Restructure
using question-based headings and direct answers.

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PART 4 - PEER REVIEW (10 min): Exchange
with a partner: • Are answers direct?

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• Could AI extract key facts?

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• Is structure logical?

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Great content work!

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Next, we cover voice search and emerging
AI platforms.