INSTRUCTOR-LED TRAINING SCRIPT - COURSE 3, MODULE 6: VOICE & EMERGING PLATFORMS Prepare for the growing voice search channel.
VOICE SEARCH LANDSCAPE: • Smart speakers: Echo, Google Home, HomePod • Mobile: Siri, Google Assistant, Alexa app • In-car: Android Auto, CarPlay, built-in • IoT: Smart displays, appliances VOICE QUERY PATTERNS: • Longer (7+ words average) • Question format • Local intent ('near me') • Immediate needs (hours, directions) ENTERPRISE VOICE STRATEGY: 1.
Ensure GBP accuracy 2.
Optimize for local queries 3.
Create speakable content 4.
Implement Speakable schema 5.
Monitor voice-related metrics AI platforms changing business discovery: CHATGPT: Direct recommendations in conversation GOOGLE AI OVERVIEWS: AI summaries in search PERPLEXITY: Answer engine with citations MICROSOFT COPILOT: AI assistant with web access WHAT THEY SHARE: • Synthesize from multiple sources • Prioritize clear, factual content • Use structured data • Cite sources (sometimes) FUTURE CONSIDERATIONS: • AI-powered booking/transactions • Multimodal search (image + text + voice) • Personalized AI recommendations • Real-time information retrieval Mark content for voice delivery.
BEST CONTENT FOR SPEAKABLE: • Business descriptions (1-2 sentences) • Service summaries • Key announcements • Direct answer paragraphs IMPLEMENTATION: WRITING FOR VOICE: • Sentences under 20 words • Avoid abbreviations • Spell out numbers • Natural language • Test by reading aloud Voice and AI platforms are evolving rapidly.
Stay informed about new developments.
Next: Analytics and reporting!