WEBVTT

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INSTRUCTOR-LED TRAINING SCRIPT - COURSE 3,
MODULE 6: VOICE & EMERGING PLATFORMS Prepare for the growing voice search channel.

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VOICE SEARCH LANDSCAPE: • Smart speakers:
Echo, Google Home, HomePod • Mobile: Siri, Google Assistant, Alexa app • In-car: Android Auto, CarPlay, built-in • IoT: Smart displays, appliances VOICE QUERY PATTERNS: • Longer (7+ words average) • Question format • Local intent ('near me') • Immediate needs (hours, directions) ENTERPRISE VOICE STRATEGY: 1.

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Ensure GBP accuracy 2.

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Optimize for local queries 3.

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Create speakable content 4.

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Implement Speakable schema 5.

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Monitor voice-related metrics AI platforms
changing business discovery: CHATGPT: Direct recommendations in conversation GOOGLE AI OVERVIEWS: AI summaries in search PERPLEXITY: Answer engine with citations MICROSOFT COPILOT: AI assistant with web access WHAT THEY SHARE: • Synthesize from multiple sources • Prioritize clear, factual content • Use structured data • Cite sources (sometimes) FUTURE CONSIDERATIONS: • AI-powered booking/transactions • Multimodal search (image + text + voice) • Personalized AI recommendations • Real-time information retrieval Mark content for voice delivery.

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BEST CONTENT FOR SPEAKABLE: • Business
descriptions (1-2 sentences) • Service summaries • Key announcements • Direct answer paragraphs IMPLEMENTATION: WRITING FOR VOICE: • Sentences under 20 words • Avoid abbreviations • Spell out numbers • Natural language • Test by reading aloud Voice and AI platforms are evolving rapidly.

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Stay informed about new developments.

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Next: Analytics and reporting!