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INSTRUCTOR-LED TRAINING SCRIPT - COURSE 3,
MODULE 7: ANALYTICS & REPORTING Establish infrastructure for multi-location reporting.

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ANALYTICS ARCHITECTURE: • Google Analytics
4: Central analytics • Google Search Console: Search data • GBP Insights: Local performance • Looker Studio: Unified dashboards ACCOUNT STRUCTURE: • Organization-level container • Properties per website/domain • User permissions by role KEY INTEGRATIONS: • Link Search Console to GA4 • Connect GBP to main account • CRM integration for lead tracking What to measure for AI visibility: PRIMARY KPIs

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• Organic impressions (Search Console) •
Featured snippet appearances • Rich result appearances • GBP impressions • GBP actions (calls, directions, clicks) SECONDARY KPIs: • Click-through rate • Organic traffic • Conversions from organic • Schema validation rate • NAP consistency score REPORTING FREQUENCY: • Weekly: Performance check • Monthly: Full metrics review • Quarterly: Strategic review Communicate results to stakeholders.

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DASHBOARD PRINCIPLES: • Business outcomes,
not technical metrics • Trends over time, not snapshots • Compare to goals • Limit to 5-7 key metrics • Provide context COMPONENTS: 1.

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Overview: Key metrics at a glance 2.

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Trends: MoM, YoY comparisons 3.

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Goal progress: Actual vs target 4.

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Location comparison 5.

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Action items TOOLS: • Looker Studio (free)
• Tableau • Power BI Build your reporting dashboard.

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EXERCISE (35 min): 1.

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Clone provided Looker Studio template 2.

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Connect data sources (or use sample data)
3.

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Customize with your KPIs 4.

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Add branding 5.

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Set up location filters DISCUSSION (10
min): • What metrics matter to your leadership?

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• How will you share this?

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• Who owns maintenance?

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You now have a working dashboard!

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Final module: Implementation planning and
certification.