ADVANCED VIDEO SCRIPT - COURSE 4, MODULE 2: MULTI-LOCATION MASTERY Scaling with precision across 10, 100, or 1000+ locations.
URL STRUCTURE STRATEGIES: OPTION 1 - SUBDIRECTORIES (Recommended): /locations/detroit/ • Consolidates domain authority • Simpler management • Clear hierarchy OPTION 2 - SUBDOMAINS: detroit.example.com • Complete separation • May be treated as separate sites OPTION 3 - SEPARATE DOMAINS: exampledetroit.com • Maximum independence • Highest management overhead • Dilutes brand authority LOCATION PAGE TEMPLATE
• Unique meta titles/descriptions • Location-specific schema with unique @id • Unique content (not just address changes) • Local reviews/testimonials • Local photos • Area-specific service information Single source of truth for accuracy at scale.
LOCATION DATA HUB: • Official NAP per location • Operating hours (standard + exceptions) • Services per location • Staff/provider info • Photos and media • GBP categories DATA DISTRIBUTION: From hub, push to: • Website (pages, schema) • Google Business Profile • Data aggregators • Social profiles • Internal systems CHANGE MANAGEMENT: 1.
All updates in central hub 2.
Push to all channels 3.
Verification of updates 4.
Audit trail TOOLS: PIM, DAM, Yext, BrightLocal, Uberall, custom APIs Managing AI visibility with different ownership structures.
FRANCHISE CHALLENGES: • Multiple owners with varying compliance • Brand consistency vs local autonomy • Review attribution SCHEMA FOR FRANCHISES: DEALER NETWORK PATTERNS: • Clearly identify authorized dealer relationship • Link to manufacturer/brand • Independent entity with brand association GOVERNANCE: • Brand standards documentation • Regular compliance audits • Training for operators • Centralized monitoring Multi-location mastery requires systems thinking.
Module 3 dives into platform-specific strategies.