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ADVANCED VIDEO SCRIPT - COURSE 4, MODULE
2: MULTI-LOCATION MASTERY Scaling with precision across 10, 100, or 1000+ locations.

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URL STRUCTURE STRATEGIES: OPTION 1 -
SUBDIRECTORIES (Recommended): /locations/detroit/ • Consolidates domain authority • Simpler management • Clear hierarchy OPTION 2 - SUBDOMAINS: detroit.example.com • Complete separation • May be treated as separate sites OPTION 3 - SEPARATE DOMAINS: exampledetroit.com • Maximum independence • Highest management overhead • Dilutes brand authority LOCATION PAGE TEMPLATE

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• Unique meta titles/descriptions •
Location-specific schema with unique @id • Unique content (not just address changes) • Local reviews/testimonials • Local photos • Area-specific service information Single source of truth for accuracy at scale.

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LOCATION DATA HUB: • Official NAP per
location • Operating hours (standard + exceptions) • Services per location • Staff/provider info • Photos and media • GBP categories DATA DISTRIBUTION: From hub, push to: • Website (pages, schema) • Google Business Profile • Data aggregators • Social profiles • Internal systems CHANGE MANAGEMENT: 1.

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All updates in central hub 2.

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Push to all channels 3.

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Verification of updates 4.

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Audit trail TOOLS: PIM, DAM, Yext,
BrightLocal, Uberall, custom APIs Managing AI visibility with different ownership structures.

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FRANCHISE CHALLENGES: • Multiple owners
with varying compliance • Brand consistency vs local autonomy • Review attribution SCHEMA FOR FRANCHISES: DEALER NETWORK PATTERNS: • Clearly identify authorized dealer relationship • Link to manufacturer/brand • Independent entity with brand association GOVERNANCE: • Brand standards documentation • Regular compliance audits • Training for operators • Centralized monitoring Multi-location mastery requires systems thinking.

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Module 3 dives into platform-specific
strategies.